Procter & Gamble’s chief brand officer Marc Pritchard said it best: It’s time to “double down.” That sentiment may feel counterintuitive right about now. Indeed, as we head into the back half of this year, there seems to be little doubt that the advertising industry, along the rest of the U.S. economy, is bracing for…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Kiwis choose their top 10 TV ads
New partnership between Go Media and Canoe Racing NZ
Who Needs Minecraft? Kentucky Tourism Creates Original Video Game For Kids