AdTECH 2022 unveiled

SYDNEY, Friday: AdTECH Australia, now in its fourth year, has partnered with the Outdoor Media Association AU for the annual half-day global conference on August 17.

Adtech OOH is part of a conference series that travels to Amsterdam, London, New York, Los Angeles, Miami, Toronto, Sydney, and Singapore.

Partners for the event include the Out of Home Media Association Aotearoa.

“Partners for the event include the Out of Home Media Association Aotearoa.”

This year the focus is on programmatic DOOH, what a cookieless world means to OOH, standardisation (including the impression multiplier), and the importance of creativity.

Curator, moderator (and emcee) Joe Copley (of the Seedoh AU OOH platform) said: “The content is delivered by experts from the buy and sell sides of the industry.

“The speakers and topics are driven by the latest happenings in DOOH. It’s an excellent opportunity to network with industry peers and debate the topics that matter most in DOOH.”

Seedoh networks include oOh!, VMO, MediaWorks, Go Media, JCDecaux, and Lumo.

• 2022adtechsyd.ministryofnewmedia.com
• seedooh.com
• oohmaa.co.nz