November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

SoulCycle Says Peloton Bikes Are Just Great—for Recycling

As though Peloton didn’t have enough troubles at the moment, upscale-fitness rivals at SoulCycle just announced a head-spinning offer: Give us your neglected Peloton bike and we’ll credit you for a bunch of classes at one of our studios. Dubbed Souls Reunited, the offer (worth roughly $ 1,300) isn’t just an audacious grab for customers, it’s…
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