Daylight creates Auckland Council local elections campaign

AUCKLAND, Wednesday: It’s local election year again, and Daylight’s Auckland Council campaign has hit the streets and screens of Tāmaki Makaurau, encouraging passionate locals to take their shot at becoming an elected member.

Auckland Council head of marketing Angela Meyer said: “Our city is shaped by the voices that represent us. So attracting a diverse collection of candidates to run in this year’s election is key to building a thriving future for this place we call home.

“Created to encourage a wider spectrum of Tāmaki Makaurau residents to stand for mayor, and their local boards and wards, the Can you Candidate? You Can campaign speaks directly to the barriers that have hindered those from standing in previous elections.”

“The campaign is now live across social, digital, radio and print and is the first in a two-flight project, which pivots to speak directly to voters come September.”

Daylight creative director Charlie Godinet said: “Standing is actually far simpler than people think. You just need to meet three simple criteria – being over 18, a New Zealand citizen (or permanent resident), and caring about the future of our city, which sits at the core of this idea.

“We shot with NZ photographer/director Lula Cucchiara and produced by Daylight, the vibrant visuals are paired with an enduring design system that will carry the campaign through both multiple phases and election years.”

The campaign is now live across social, digital, radio and print and is the first in a two-flight project, which pivots to speak directly to voters come September.

• View the campaign here
• voteauckland.co.nz
• daylightgroup.nz
• lulacucchiara.work

CREDITS

Client: Auckland City
Head of marketing, core services and engagement: Angela Meyer
Marketing Lead: Linda Calkin
Photography: Lula Cucchiara [represented by Curious] Creative Agency: Daylight
Creative Director: Charlie Godinet
Client Services Director: Kristen Morris
Motion Graphics: YeaBoey