Roku is taking a bigger piece of the upfront pie as the line between linear and streaming continues to erode. Last year, the connected TV company closed its upfront negotiations a full quarter earlier than usual. In 2022, Roku crossed the upfront finish line ahead of other CTV platforms and surpassed $ 1 billion in spending…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Newshub reporter joins PMN radio show
How Creator Agencies Prepare for a ‘Deepfake Summer’
What to Expect From WBD’s Upfront, According to Ad Sales Boss Jon Steinlauf