Amid decades-high inflation, all that matters is price, right? Well, not to millennials and Gen Z. Operations management software platform parcelLab surveyed more than 1,000 younger consumers in June and found that their focus on values and sustainability is still very much a factor when it comes to winning (and losing) brand loyalty. Overwhelmingly, these…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist