September 21, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Would Apple’s ‘iDSP’ Succeed When iAd Failed?

The details are still sketchy, but it looks like Apple plans on launching a demand-side platform of its own. Digiday’s Ronan Shields broke the news on Wednesday. According to a late July job posting on its career website, Apple is seeking a senior product manager with experience building a mobile demand-side platform and optimizing mobileContinue reading »

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