Comscore and Yahoo have partnered in a connected TV deal that aims to bring brand protection to streaming ad campaigns. Advertisers using Yahoo’s demand-side platform (DSP) will have access to Comscore’s Activation service, a set of pre-bid inventory filters that aim to help marketers achieve brand-safe campaign delivery across CTV inventory. “The CTV landscape continues…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Colenso BBDO named one of Best and Bravest agencies
Why We Can’t Stop Talking About Asian Creativity
Will Congress Pass Kids Privacy Laws This Week?; Stop Demonizing Paid Traffic