How a New Wave of Plant-Based Food Brands Plans to Restore Appetite for Faux Meat

When a billboard went up in Madrid earlier this year displaying the word “carne” (Spanish for meat), it triggered a lawsuit. What appeared to be an innocuous ad for burgers led animal meat associations to fight against the company behind the billboard–plant-based food brand Heura Foods–claiming it had no right to call its products “meat.”…
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