Cadpro takes Flight

AUCKLAND, Wednesday: Eden Terrace-based indie digital agency Flight has been appointed digital partner by Cadpro – a leading NZ supplier of professional computer-aided design (CAD) technology.

Flight pitched for the work, but there was no formal RFP process.

The partnership will see Flight working with Cadpro to transform its customer experience, by harnessing a digital-first approach to ensure all touchpoints are unified through key brand storytelling techniques, optimised experiences, data capturing and content.

The first stage in this journey is under way, with the agency employing expertise across its strategy, creative and technology offerings to deliver a reimagined market-leading web experience for Cadpro and its customers.

“You’d be surprised how many globally successful SAAS companies we have based in NZ – and Cadpro is one of the best.”

Cadpro MD Hans Grootegoed said: “Cadpro’s digital transformation and website build experience with Flight has been incredibly enjoyable and rewarding.

“Flight’s methodical and intelligent approach to our new website has helped us overcome the challenge of presenting what is an extensive and varied range of products and services.

“Flight has succeeded in understanding the intricacies of our business model and clients, and the results can be seen in the clean, thoughtful and customer centric web platform they are building to take our offerings to market.”

Flight MD Victor Green said: “Partnering with Cadpro is a really exciting project for our team. Bringing together our strategic, creative and tech capabilities is where the magic happens.

“It’s a perfect brief for us. Our expertise in headless technology has really opened doors into the SAAS industry for us over the past three years; you’d be surprised how many globally successful SAAS companies we have based in NZ and Cadpro are one of the best.”

• flightdigital.co.nz