Slapping a broadcast signal into an over-the-top stream is generally harder than it sounds. But streaming services need to have local news and sports, too. VUit, for one, helps broadcasters create and distribute FAST channels so they can get a leg up in CTV. As streaming platforms seek more content, VUit has been filling that gap. VUit channels tripled in viewership minutes in 2021.
The post How Local News Is Coming To CTV appeared first on AdExchanger.
More Stories
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce