Expansion for The Media Lab following re-brand

Following its re-brand three months ago, Wellington media independent The Media Lab has secured four new clients.

The agency has won Museums Aotearoa and regional air carrier Sounds Air. It has also started working with Te Hiringa Hauora now part of the National Public Health Service at Te Whatu Ora – Health New Zealand to launch Amohia Te Waiora, a national platform to promote alcohol-harm minimisation, as well as work supporting youth wellbeing. 

The Media Lab has also secured a media planning and buying brief to encourage vaccination take-up among Māori tamariki in partnership with creators Ngahere Communities.  

Museums Aotearoa is launching a nationwide media campaign to entice the New Zealand public to rediscover the joy of New Zealand’s taonga and history.

 Adele Fitzpatrick, Museums Aotearoa Chief Executive says The Media Lab stood out because it was able to “bring together creative and media seamlessly.  That ability to integrate paid and unpaid channels brought value and impact far beyond standard spots and dots”.

The first work with Sounds Air has just launched to promote a $ 799, all-you-can-fly pass for three months to get people flying at the start of spring. The airline flies to Blenheim, Picton, Nelson, Westport, Christchurch and Wanaka in the South Island, and Wellington, Paraparaumu and Taupō in the North Island. 

Andrew Crawford​, Sounds Air Managing Director, says “about 17,000 seats would be available during the three months”.

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