Small, direct-to-consumer companies that built businesses on the back of Facebook are pivoting. They’re moving budgets over to TikTok and using new analytics tools to measure their social media ad spend. But these “TikTokalytics” vendors aren’t just reworking the technology for untangling attribution or measuring incrementality. They’re taking a cue from the companies they serve… Continue reading »
The post The Big Story: SwipIng Up For TikTokalytics appeared first on AdExchanger.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion