Small, direct-to-consumer companies that built businesses on the back of Facebook are pivoting. They’re moving budgets over to TikTok and using new analytics tools to measure their social media ad spend. But these “TikTokalytics” vendors aren’t just reworking the technology for untangling attribution or measuring incrementality. They’re taking a cue from the companies they serve… Continue reading »
The post The Big Story: SwipIng Up For TikTokalytics appeared first on AdExchanger.
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