November 2, 2024

Programmatic

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The FTC Spells Out Why It Zeroed In On Kochava

Alvaro BedoyaCommissioner, FTCIn the weeks since the Federal Trade Commission sued Kochava in late August for allegedly selling sensitive geolocation data, some have wondered: Why Kochava? Kochava isn’t the only ad tech company with a location data business. And it arguably has (well, had) a lower profile than SafeGraph, for example, which has been excoriatedContinue reading »

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