December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Netflix and … Booze? AB InBev to Air First Beer Spot on New Ad-Supported Tier

Anheuser-Busch InBev, the world’s largest brewer, will run the first beer commercial on Netflix’s new ad-supported tier, debuting Nov. 3. Viewers aged 21 and over using the ad-supported experience will first see two 15-second spots for Michelob Ultra–“H.O.R.S.E.” and “Last 100m”–followed by a 30-second commercial for Bud Light, titled “Easy to Enjoy.” Both brands are…
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