Selaks shows their devotion to taste

AUCKLAND, Thursday: Constellation Brands NZ and The Business Marketing Group have unveiled a new campaign for one of their most successful brands, Selaks Taste Collection.

Using the power of vibrant, colourful still-life images of fruits, flowers and plants in abundance surrounding individual bottles of Selaks wine, the campaign heroes the flavours of each wine to illustrate the brand’s new positioning, Devoted to Taste.

Constellation’s Abbie Malaki said: “This is such an exciting time for the Selaks brand.

“The only thing that matters is that the work translates into a commercial success, and with Selaks, we’ve seen that year after year.”

“The passion and energy that Ben Cochrane and the TBMG team have brought to our new campaign has delivered visually stunning creative that embodies what Selaks is all about in a way that will really cut through the wine marketing landscape.”

TBMG MD Ben Cochrane said: “The only thing that matters is that the work translates into a commercial success, and with Selaks, we’ve seen that year after year.

“We’ve represented the brand for over 12 years, and it’s going from strength to strength.”

CREDITS

Client: Constellation Brands
VP Growth & Marketing (NZ, Australia, Asia, Canada): Rowan Dean
Head of Marketing: Abbie Malakai
Agency: The Business Marketing Group
Managing Director: Ben Cochrane
Creative Director: Craig Farndale
Senior Designer: Ross Davies
Client Services Director: George Sim
Media Director Jason Theodore

About TBMG
The Business Marketing Group is an agency for the modern marketer. We believe that a professional approach to marketing is the biggest asset a company can have. We invest in long-term relationships, question assumptions, roll up our sleeves and get involved every day … with the approachability and transparency you may not expect from a traditional agency.

• the-business.co.nz