New World embraces the Christmas spirit via DDB Group Aotearoa

With Christmas around the corner, New World and DDB Group Aotearoa are getting into the festive spirit with a campaign that focuses on fun, food and family.

To get the audience in the festive mood, DDB Group has given the iconic Christmas track ‘Carol of the bells’ a magical New World spin.

The campaign follows a family in their kitchen preparing their Christmas feast to a dynamic tune, helping showcase the range of quality food options New World provides, delivering a compelling value message and showcasing the free Spiegelau Glass promotion to add to the Christmas dining table.

“After a challenging year, we wanted to put a smile on Kiwi faces for Christmas. Remixing a catchy Christmas classic into a whimsical tune to encourage people to enjoy each other’s company around some good food,” says DDB Aotearoa Creative Director, Courtney Dow.

The campaign is an acknowledgement that the Christmas season can be expensive and this year customers are under more financial pressure than ever.

Sarah Austin, Marketing Manager New World Retail and Shopper, says among the many challenges around Christmas there can be tension around wanting Christmas to be special.

“This campaign is opportunity to address this tension, with New World helping to provide everything people need for a Christmas that is both special and affordable this year,” says Sarah Austin, Marketing Manager New World Retail and Shopper.

“This holiday season, we wanted to give shoppers the confidence to do their full Christmas shop at New World – knowing that people prefer to keep things simple and get everything they need at one place, while avoiding those unnecessary purchases,” she says.

The campaign is live across TV, cinema, outdoor, digital/web, social media and radio.

Assets:

Let’s make Christmas magic 30″ 

Free Spiegelau Premium glasses 15″ 

 Get Christmas magic delivered 15″ 

Client credits:
Group General Manager Foodstuffs Marketing & CX: Dominic Quin

New World Head of Marketing & CX: Giselle Bleakley
New World Marketing Manager Retail and Shopper: Sarah Austin

Project Marketing Specialist: Katie Mooyman

e-commerce Marketing Manager: Marie Taylor

Agency Credits: DDB Aotearoa
Gary Steele: Chief Creative Officer

Courtney Dow: Creative Director
Paul Kim (PK): Senior Art Director

Graeme Clarke: Senior Copy Writer

Natalie Pierpoint: Lead Business Partner

Lucy Paykel: Business Partner
Bidisha Datta: Senior Business Manager

Ollie Brown: Account Executive
Claire Colohan: Lead Integrated Producer

Production Company: Good Oil Director: Stuart Bowen
Producer: Claire Richards
Executive Producer: Andrew McLean

Managing Director: George Mackenzie

DOP: Marty Williams

Stills Photographer: Malcolm Campbell

Editor: Dan Kircher
Colourist: Dave Gibson
Online: Stu Bedford

Music Licensing: Jonathan Mihaljevich, Franklin Road

Soundtrack/Arrangement/Music: Pete van der Fluit, Liquid

Sound Design: Liquid

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