Tower campaign via Bastion Shine sheds light on insurance

Tower has launched the latest iteration of its creative platform with a TVC-led campaign reassuring Kiwis that no matter what unexpected turn of events life throws at them; Tower has their back.

The 30-second spot, entitled Skylight, centres on a couple simply seeking more light in their living room – only to have that delivered in the most dramatic fashion when an astronaut unexpectedly falls through the ceiling.

Bastion Shine drew on its expertise across creative, design and strategy to deliver the campaign that melds the core creative platform of life. The lead AV spot was directed by Florence Noble and produced by EIGHT Australasia. 

“We know how difficult it is to cut through in the insurance category, so we’re really excited to combine the fast-moving world insight with absurd moments of catastrophe,” says Richard Maddocks, Chief Creative Officer at Bastion Shine.

Tower Head of Marketing & CX Michelle Finch added the campaign reinforced the brand’s leadership position in the New Zealand market as it protected Kiwis against the unexpected.

“Tower has recently been named General Insurer of the Year by Insurance Business NZ, and for the second year running, Canstar’s Car Insurer of the Year and Outstanding Value Car Insurance for 2021 and 2022. We wanted to let New Zealand know that even though life can change fast in ways you haven’t even thought of, Tower is a great option for protecting the things you love,” she says.

The campaign launched on November 6th on television, alongside supporting channels including digital, social, VOD, radio and search.

View the film here:

Credits

Client: Tower Insurance

Head of Marketing & CX: Michelle Finch

Senior Marketing Manager: Kushla Glauser

Marketing Manager: Angela Budd

Marketing Specialist: Natasha Diamond

Agency: Bastion Shine NZ

Chief Creative Officer: Rich Maddocks

Creative team: Zach Hall, Hamish Cullen

Digital & Social creative team: Phoebe Chetwynd-Talbot, Clementina de Ruiter

Head of Strategy: Andy McLeish

Creative Services Director: Mel Tombs

Senior Content Producer: Pip Mayne

Stills Photographer: Dylan Fraser-List

Managing Director: Toby Sellers

Senior Business Director: Bec Pivac

Business Director: Elsi Gibbs

Head of Design: Danny Carlsen

Designers: John Pelasio, Hannah Christensen + Dan Sulit

Production Company: Eight Productions

Director: Florence Noble

Executive Producer: Claire Kelly

Producer: Bridget Bolton-Reilly

DOP: Andrew Stroud

Editor: Nathan Pickles

Post Production: Toybox

Colourist: Clare Burlinson

VFX: Andrew Stewart

Online: Leoni Willis / Toybox

Post Production Producer: Al McKay

Audio Post / Sound Design

Engineer: Craig Matushka / Liquid Studios

Media: MBM

Client Services Director: Will Tran

Business Director: Lee Griffiths

Senior Media Planner/Buyer: Tiare Moors

Digital Director: Denise Tan

Digital Manager: Laxmi Kumar

Search & Performance Media Director: Charlotte Lobo

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