For 22 years, Electronic Arts’ The Sims video game series has used a diamond-like icon dubbed The Plumbob to allow players to see their active character’s mood. The new brand platform “Spark Something” uses that design element as a way to show how players find inspiration from the simulation game and spread it to others….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Meta’s AI Cloud Ambitions Face Cost and Trust Pressures
Nielsen’s $2.15B DoubleVerify Bet Could Make it a Player, Not Just a Referee
Arrivals & Departures: Thrive appoints three leaders across Melbourne, Brisbane and Auckland