How do you go from being the supporting act to the star of the show? That’s one marketing challenge of French liqueur Cointreau, which despite being part of several classic cocktails, is sometimes overlooked by the everyday drinker. Cointreau’s global campaign, created by agency TBWA\Paris, elevates the humble ingredient to center stage. It coincides with…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Gen AI Is Paying Off Most for CMOs
Fox Renews Universal Basic Guys Ahead of Fall Premiere
TV journalist Michael Morrah joins NZ Herald