How do you go from being the supporting act to the star of the show? That’s one marketing challenge of French liqueur Cointreau, which despite being part of several classic cocktails, is sometimes overlooked by the everyday drinker. Cointreau’s global campaign, created by agency TBWA\Paris, elevates the humble ingredient to center stage. It coincides with…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist