The post-cookie marketplace must be reimagined for active customer data collection in which both the customer and brand are incentivized to create a more direct and reciprocal relationship in which
The post In The Post-Cookie Era, Data Collection Must Be More Active And Goal-Oriented appeared first on AdExchanger.
More Stories
Comic: Smart Bet
Travel insurance campaign aims to bring peace of mind
McDonald’s Grandma McFlurry Takes a Sweet Trip Down Memory Lane