Spotify Wrapped has become a cultural phenomenon. With users being able to view the data and insights collected from their Spotify playlists and share them with the world, the platform now annually creates a viral moment each December. Over the six years since it began Wrapped, the platform has turned data collection into a marketing…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Travel insurance campaign aims to bring peace of mind
McDonald’s Grandma McFlurry Takes a Sweet Trip Down Memory Lane
Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest