November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Progressive Taps Family Matters’ Reginald VelJohnson to Star as TV Dad in Its Nostalgic Campaign

After starring for nearly a decade as the patriarch on Family Matters, Reginald VelJohnson has the sensibilities of TV Dad locked and loaded. But he was open to tweaking that beloved persona–and the prototypical head of household as seen in entertainment–for a sitcom-style campaign from Progressive Insurance. VelJohnson, also a veteran of the blockbuster Die…
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