With over half of all TV now consumed via streaming services, measuring it in a granular way is possible for the first time. Given this newly-available feedback loop, Jason Fairchild,
The post Applying The Scientific Method To TV Attribution appeared first on AdExchanger.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run