November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: Programmatic Purification

ISBA and PwC rang alarm bells in 2020 about the complexity of programmatic. But increased transparency is making it easier to track impressions from start to finish. Plus: YouTube Shorts

The post The Big Story: Programmatic Purification appeared first on AdExchanger.

AdExchanger