For the Chinese New Year, TikTok is not only offering heartfelt messages, but reminding its users of the importance of Chinese traditions. The social platform collaborated with creative agency Fred & Farid Shanghai to create and launch its Chinese New Year campaign featuring Chinese star Andy Lau. The campaign, which references the traditional Hongbao custom…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Tinder Takes on the Skeptics, Claiming Dating App Fatigue Is ‘Overstated’
Here Are the Ads That Made Creatives Jealous in 2024
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller