A probabilistic and iterative model like the digital twin of the customer (DToC) may be more useful during uncertain times, when customer behavior becomes harder to predict based on historical
The post Digital Twins Of The Customer: The Future Of Data Collection appeared first on AdExchanger.
More Stories
Discover AALLLLL the Good Stuff with AA’s campaign quiz
Resume Rewind: ADWEEK CEO Will Lee Recalls the Early Days of His Media Career
BrandSpace launches smart ad buying