Super Bowl advertising is the pinnacle of the industry, but not everyone can afford the $ 7 million per spot to be in the game. Some opt for the regional route, buying in select markets to save cash while others decide to hop on the Big Game bandwagon by advertising around the game without actually being…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run