November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Fox Eyes Nearly $600 Million in Super Bowl Sunday Ad Revenue

Fox is scoring big with Super Bowl 57. In an earnings call today, executive chair and CEO Lachlan Murdoch announced the company was taking in nearly $ 600 million in revenue from the upcoming Feb. 12 matchup between the Kansas City Chiefs and the Philadelphia Eagles. “The money came in late, so we had some nervous…
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