November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

This Campaign Reimagines a Romantic Landmark to Reflect Modern Love

Couples have flocked to the Park of Love in Lima, Peru since it opened on Valentine’s Day in 1993. The theme is represented by mosaics with quotes about love and a central elevated sculpture called The Kiss, depicting a man and a woman embracing and kissing. For the park’s 30th anniversary, digital wallet Yape and…
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