New senior leadership hire for Special

Global independent creative group Special has appointed Zoe Alden to join its Business Management team.

Working alongside Head of Business Management Callum Walker and General Manager John Marshall, Alden will lead the Kiwibank account, helping to build on the new brand work, which kicked off in May last year.

Alden brings over 20 years of experience across advertising and communications industries, leading several of New Zealand’s largest and most iconic brands, including Vodafone, Westpac, McDonald’s, NZ Lotteries and AA Insurance. 

She joins Special from DDB Aotearoa, where she most recently led the Vodafone account and helped launch The Smart Network – Vodafone’s upgraded mobile and broadband network. 

Describing the appointment as an exciting next step, Alden says she can’t wait to get some rungs on the board.

“Special is an agency I have always admired, one of the reasons being they have a clear vision for who they are and what they want to be, something that is evident in their work and culture.

“I am passionate about brands and working with clients who are committed to linking great thinking to great work, and the journey that Kiwibank is on is a great example of this.”

John Marshall, Special General Manager, says they are thrilled to welcome Alden to Special.

“She has already brought so much to the table with her vast agency experience and infectious energy. We can’t wait to see her lead the next evolution of Kiwibank’s journey and are excited about the massive impact she will have on the Business Management team.”

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