Colenso promotes Haylie Craig to creative director role

AUCKLAND, Tuesday: Colenso BBDO has promoted creative Haylie Craig to the role of CD “after a string of standout campaigns and high-profile awards”.

CCO Si Vicars said: “This promotion should come as no surprise. Haylie was picked by The One Show for Next Creative Leaders 2020/2021, and the following year for Campaign Asia’s Top 40 women/gender diverse people to watch.

“Since arriving at the agency in 2019, Haylie has created a plethora of brilliant work for Colenso’s clients, including Spark Beyond Binary Code; Tally My Post for State Insurance; BNZ Checkout Checkpoint; Give up on Humans; and Breast Cancer Foundation.

“Haylie is a world-class thinker and crafter.”

“Haylie also helped Colenso win competitive pitches for Medibank (Australia) and Zevia (USA) last year.

“For someone who doesn’t like the limelight, Haylie has a remarkable ability to constantly attract attention with one brilliant idea after another. Haylie is a world-class thinker and crafter.

“Alongside our group creative directors, Haylie will help drive creative excellence at Colenso.”

Haylie Craig said, “I’m privileged to work in the creative industry. And I want to use that privilege to create change for those who may not have the same chance.”