Bastion Shine’s new campaign amplifies chaos for Tower Insurance

Last night, Tower made a comeback on screens with the latest creative platform execution, showcasing a TV commercial filled with chaos to reassure Kiwis that they can rely on Tower’s coverage in unexpected life events.

Bastion Shine drew on the highly relatable insight that we are all but a wrong button click or three away from chaos in the age of technology and multiple devices.

The latest iteration in the campaign shows just what can happen when we lose control of our remote controls. We see a couple’s day rapidly unravel when they hit the wrong garage remote button at the worst possible moment – just as their car is entering. Drama unfolds, causing a chain reaction – and a string of insurance claims – as even their dog unwittingly gets into the act, adding to the pandemonium. 

“We’re excited to share this new chapter of the Tower platform and continue to build on the success of the recent work,” says Richard Maddocks, Chief Creative Officer at Bastion Shine. The spot was directed by Florence Noble from production company EIGHT. 

Tower Chief Marketing & Brand Officer, Michelle Finch added the campaign reinforced the brand’s positioning as a trusted partner for Kiwis’ house, car and contents insurance whenever unexpected events come their way.

“Tower has now been named Canstar’s Car Insurer of the Year and Outstanding Value for two years running, across 2021 and 2022 which provides reassurance that no matter what happens, it’s a good idea to be insured with Tower,” she says.

The campaign launched on Sunday, 5th March on television, alongside supporting channels including digital, social, VOD, radio, and search.

View the film here:

Credits

Client: Tower Insurance 

Chief Marketing & Brand Officer: Michelle Finch 

Senior Marketing Manager: Kushla Glauser 

Marketing Manager: Angela Budd 

Marketing Specialist: Natasha Diamond 

Agency: Bastion Shine NZ

Chief Creative Officer: Rich Maddocks

Creative team:  Phoebe Chetwynd-Talbot, Clementina de Ruiter 

Head of Strategy: Andy McLeish

Creative Services Director: Mel Tombs

Traffic Manager: Jessica von Stetten 

Senior Content Producer: Pip Mayne

Stills Photographer: Dylan Fraser-List 

Managing Director: Toby Sellers

Senior Business Director: Bec Pivac 

Business Director: Elsi Gibbs 

Head of Design: Danny Carlsen 

Designer: Dan Sulit 

Production Company: EIGHT

Director: Florence Noble

Executive Producer: Claire Kelly

DOP: Andrew Stroud

Editor: Nathan Pickles

Post Production: Toybox

Colourist: Dave Gibson

VFX | Online: Leoni Willis / Toybox

Post Production Producer: Al McKay

Audio Post / Sound Design

Engineer: Craig Matushka / Liquid Studios

Media: MBM

Client Services Director: Will Tran

Business Director: Tom Reaney

Senior Media Planner/Buyer: Nick Reddish 

Digital Director: Denise Tan

Digital Manager: Laxmi Kumar

Search & Performance Media Director: Charlotte Lobo

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