Direct-to-consumer brands are rethinking their channel strategy, specifically a return to retail, and for a handful of good reasons. While the pivot takes a contrarian stance on the “unavoidable” takeover of online commerce, smart brands are leaning into national retail relationships with a physical and digital footprint. On the surface, the timing of this shift…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Sophie Turner and LeVar Burton Bring Star Power to The CW’s Fall Lineup
Duncan Garner relaunches podcast as live news show
Disney, Fox and WBD’s Combined Streamer Reveals Venu Sports Brand