NZ creative agency Not Another becomes B Corp-certified

CHRISTCHURCH, Thursday: Sumner-based full-service creative agency Not Another has officially received B Corp certification, which recognises a commitment to using business as a force for good, meeting high standards of social and environmental performance, transparency, and accountability.

B Corporations are businesses that prioritise the wellbeing of people, the planet, and profit, and are certified by B Lab, a nonprofit organisation. joining a network of 6000 B Corp businesses across 159 industries and 86 countries.

High profile B Corps include Patagonia, Ben & Jerry’s, Warby Parker, and The Body Shop overseas, as well as Stuff, Kiwibank, Ethique, and Kathmandu in New Zealand. 

Not Another co-founder Adrien Taylor said: “Since founding Not Anothe here in Christchurch, we have always been committed to creating positive social impact through our work, and becoming a B Corp aligns with our values and mission of creating brands that are creating a positive future.”

“We are proud to join the global movement of businesses using their power for good.”

“New Zealand B Corps include Stuff, Kiwibank, Ethique, and Kathmandu.”

To achieve B Corp certification, Not Another went through a rigorous assessment process that evaluated the company’s impact on its workers, customers, community, and the environment.

The certification process also required Not Another to make a legally binding commitment to consider the impact of its decisions on all stakeholders, not just shareholders.

A B Corp must obtain a minimum of 80 points in a rigorous auditing process to obtain certification. Not Another reached 83.6.

Not Another co-founder Mark Townshend said: “This is just the beginning.

“We’ve set our benchmark and now we want to continue to build on our score in the coming years as we increase our positive impact in our community and around the world.”

In the past few years, Not Another has produced brands for the likes of EV charging companies and purpose-led online banks, and created award-winning campaigns for Netsafe on porn awareness, Facebook on scam prevention, and the Human Rights Commission asking Aotearoa to dial down the hate online post-Covid.

Tim Jones, ceo and B Consultant at Grow Good, a leading B Corp Consultancy in NZ said: “B Corp certification is a testament to Not Another’s dedication to creating a positive impact on society and the planet.

“We are delighted to welcome Not Another into the B Corp community here in Aotearoa and look forward to working with them to continue driving positive change.

“As a certified B Corp, Not Another joins a community of like-minded businesses striving to make a difference in the world.

• na.studio