Big and Bunker target Chinese-Kiwis in new Barfoot & Thompson campaign

AUCKLAND, Friday: Big Comms – with Auckland-based Bunker Films and media agency Together – has launched Tree – a “major” TV campaign for longtime client Barfoot & Thompson, which celebrates the company’s 100th anniversary.

Barfoot & Thompson head of brand Caroline Dobby said: “For a New Zealand company to achieve one hundred years in business is quite an achievement. 

“The fact the company is still owned and managed by the two original families is particularly special.

“Tree marks the milestone in a manner that’s typical of Barfoot & Thompson. This is not sixty seconds about the company, but rather a tribute to the generations of customers that have made it all possible.”

Big MD Ant Salmon said: “The ad uses trees as a metaphor for growth and development, and captures a sense of timelessness and continuity.

“We have a significant number of Chinese salespeople and Chinese customers and they will know that this version has been written specifically for a Chinese audience. That was important to us.”

“We see new beginnings, the passing of time, the joy of being young and old; we feel a sense of wellbeing and security.”

The script was also adapted into Mandarin (scroll down to view).

Barfoot & Thompson Chinese marketing specialist Stephanie Wang said: “It was important that we didn’t just translate the English script.

“We have a significant number of Chinese salespeople and Chinese customers and they will know that this version has been written specifically for a Chinese audience. That was important to us.”

The 60 sec ad will be supported by a suite of 15 sec digital videos, each highlighting a particular strength of Barfoot & Thompson.

• Chinese version
• English version

CREDITS

Client: Barfoot & Thompson
Head of Brand: Caroline Dobby
Chinese Marketing Specialist: Stephanie Wang
Film Company: Bunker
Director: Luke Sharpe
Producer: Matt McPhail
DoP: Aaron Morton
Agency: Big Communications
Managing Director: Ant Salmon
Creative Director: Joe Holden
Senior Copywriter: Andrew Davidson
Senior Account Manager: Vinnie Bi
Media: Together
Managing Partner: Rufus Chuter
Senior Manager: Emma Inglis