NZ’s out-of-home sector reports its strongest Q1 to date

AUCKLAND, Wednesday: The Out of Home Media Association Aotearoa (OOHMAA) today announced that its Q1 2023 revenue was up 10% year-on-year, at $ 37.5m, delivering its best Q1 results to date.

Digital out-of-home’s contribution accounts for nearly 75% of Q1 total revenue ($ 27.7m), up 2% points YOY.

Programmatic digital out of home has experienced a significant increase in its share in Q1, up 10% YOY delivering $ 2.66m in revenue and demonstrating the rapid adoption of pDOOH by Aotearoa’s advertisers.

“We’re welcoming Lumo, Go Media and Hyper to our team of experienced and passionate members.”

Natasha O’Connor, OOHMAA ceo, said: “We’ve experienced a successful start to 2023 with both substantial growth in revenue and in OOHMAA’s membership with us welcoming Lumo, Go Media and Hyper to our team of experienced and passionate members who now represent 90% of Aotearoa’s out of home market.”

“We expect the market to be challenging over the next few years, so having a united industry dedicated to driving growth and innovation will put us in a strong position to meet these challenges.”

About OOHMAA (Out of Home Media Association Aotearoa)
OOHMAA (previously OMANZ) is a not-for-profit, professional, cohesive industry body representing key companies who collectively contribute 90% of total out-of-home advertising industry revenue. OOHMAA members: Ad-Vantage Media, Bekon Media, Go Media, Hyper, JCDecaux, Jolt, Media5, MediaWorks, oOh! Media, and Vast.

• oohmaa.co.nz