TikTok is addressing algorithm ambiguity by offering partners more predictable media buys. Ahead of its NewFronts presentation on May 4–which will be a “closed-door event” not open to the media–the platform has outlined its plan to give advertisers more control over ad placements, with its Pulse Premiere offering taking center stage. Pulse Premiere is TikTok’s…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
‘Don’t take things too seriously”: Cassidy Meredith looks back on 2024
ADWEEK Reporters Share Their Favorite Stories of 2024
Tinder Takes on the Skeptics, Claiming Dating App Fatigue Is ‘Overstated’