TikTok Spoils Its Own NewFronts Announcements Ahead of Event

TikTok is addressing algorithm ambiguity by offering partners more predictable media buys. Ahead of its NewFronts presentation on May 4–which will be a “closed-door event” not open to the media–the platform has outlined its plan to give advertisers more control over ad placements, with its Pulse Premiere offering taking center stage. Pulse Premiere is TikTok’s…
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