The Goat Farm plugs into Transpower

Following a multiple-agency Request for Proposal (RFP) last September, New Zealand’s national electricity grid, Transpower, chose The Goat Farm to assist in developing and launching their employee value proposition (EVP).

Vaughn Davis and Tim Dixon of TGF visited Transpower locations across the country, engaging with approximately 100 employees to uncover the unique aspects that make working at Transpower so special.

The result, “Powered by you,” was launched to Transpower staff in March and will form the foundation for employment brand and recruitment advertising over the coming years.

Transpower General Manager People Brighid Kelly says the process and its outcome demonstrate Transpower’s commitment to growing its workforce and the value Transpower places on their people.

“The Goat Farm team understood what we were trying to achieve, worked well with our staff, and together we developed an employee proposition that reflects Transpower’s purpose and the work our people do, for New Zealand.”

TGF owner and creative director Vaughn Davis says the Transpower process has set the standard for projects of this type.

“In 2023 the battle for talent is on more CEs’ minds than the battle for customers. Uncovering and expressing a powerful EVP is about the smartest investment a company can make right now, and we’re thrilled that Transpower committed to such a thorough and collaborative process.”

Transpower’s EVP project follows similar TGF engagements for Piritahi, Tonkin+Taylor and Braemar Hospital.

Transpower

Brighid Kelly GM People, Transpower

Lynne Howard, Organisational Development Manager

The Goat Farm

Vaughn Davis: creative director 

Tim Dixon: business director

Angela Etheridge: account director

Michelle Vohan: senior designer

Alana Howitt: designer

Garth Badger / Thievery: video director

Richard Doran: stills photographer

The post The Goat Farm plugs into Transpower appeared first on stoppress.co.nz.

stoppress.co.nz