VMO Outdoor refreshed

AUCKLAND, Thursday: To celebrate its 20th birthday, leading digital outdoor media company VMO has unveiled a fresh identity and brand positioning, Outdoor Done Differently.

VMO Outdoor MD Paul Butler said: “Done Differently is at the core of VMO’s DNA. It speaks to the business’s strategic vision since its inception in 2003 and demonstrates how the brand has delivered a competitive advantage for partners, through data, innovation, and creative solutions.

“Since the start, we’ve been a pioneer and a trendsetter in the outdoor space, doing things differently not for the sake of being different, but because it makes a difference. From being one of the earliest digital outdoor companies to launching our ground-breaking audience measurement tool DART and being the trailblazer for programmatic outdoor in New Zealand.

“Outdoor Done Differently is a position that speaks true to our past and connects to our future and it will propel us into the next 20 years and beyond.”

“Our new identity is bright, personable, unmistakable, and impossible to ignore. Just like our screens”

Sales director Matt Tremain said: “Our team is empowered to express creativity and embrace their entrepreneurial spirit, pushing the boundaries with innovative screen technologies and client solutions. As a result, we continue to challenge the market, operators, and agencies to think differently about outdoor media.”

Director of strategy & marketing Paul MacGregor said: “It’s so much more than just a tagline.

“Crafted through a series of collaborative team workshops, I love how our Outdoor Done Differently positioning is a homegrown line that captures the true essence of the business in three simple words.

“Our new identity is bright, personable, unmistakable, and impossible to ignore. Just like our screens.”

To bring the new positioning to life, VMO has developed a bold, fresh new persona in collaboration with AU design and communications company Rodeo.

• valmorganoutdoor.com