Huggies, stoking body positivity at the earliest life stages, has launched a music-driven ad campaign that showcases baby bums of all shapes and sizes, with an original earworm song as the soundtrack, a companion storybook and a giveback program for families in need. The work aims to “celebrate a wide variety of squishy baby tushies,”…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Who Needs Minecraft? Kentucky Tourism Creates Original Video Game For Kids
Behind the Scenes of the Most Non-Upfront 2024 Upfront, Casa Cultura
Go Media unveils eco-friendly ad-pack with Scope3