November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Every Killer Brand Starts With A Great Name

What’s in a name? Quite a lot, says David Placek, founder and CEO of Lexicon Branding, which specializes in inventing product names, including Dasani, Swiffer, Impossible Burger and Febreze, to

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