DDB Group Aotearoa amplifies social offering

DDB Group Aotearoa has announced the launch of DDB Group Social, a unified team composed of social specialists from its four agencies: DDB, Mango, Track, and Tribal.

The announcement also includes the promotions of Zoe Virtue to Head of DDB Group Social and Sam Snowden to Head of DDB Group Social Strategy. Together they will lead the social powerhouse to deliver market-leading work – leveraging the collective team’s strengths in production, creative and social strategy.

Zoe Virtue steps into the Head of DDB Group Social role after four years with the agency. She says the group social team has evolved from the demands of clients, who increasingly view social as a vital component of their marketing.

“DDB Group is already a powerhouse in the market and now we’re stepping up our game by leveraging all the exceptional specialist social talent right here in the building. This will not only provide an opportunity for upskilling but also ensure social is front and centre, right from a campaign’s inception. With a newly formed team, and refined processes, we’re looking forward to bringing our social media prowess to all our clients,” says Virtue.

The decision to integrate the group’s social teams also stems from strong growth across the different agencies within the group. In a relatively short space of time Mango Communications has grown from one to three social specialists, as has DDB, with Tribal also seeing huge growth in social specialists.

Sam Snowden, Head of DDB Group Social Strategy, says the pandemic transformed social media and its importance to a brand’s relevance, paid media schedules and integrated marketing strategy.

“DDB Group Social will allow clients to tap into cultural trends, short-form video techniques, social strategy and best- in-class social creative that performs in all through-the-line campaigns and always-on placement,” says Snowden.

The newly integrated team will consistently nurture a strong connection to culture while staying ahead of trends and techniques. Its specialists are committed to enhancing the agency’s always-on and responsive social strategies as it happens, saying that content can be captured, created and published within two to four days.

With DDB Group repeatedly recognised as New Zealand’s digital and social agency of the year by Campaign Asia, Priya Patel, DDB Group Aotearoa’s CEO is looking forward to building upon a proven track record of success and established social expertise for clients.

“We’ve been working on consolidating our social specialists from across the Aotearoa agency and we’re super excited to finally bring together such a broad range of skills to further ramp up our social offering. The team is stoked about getting together to ensure we deliver top-notch creative work for social media in every single campaign we tackle,” Patel says.

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