Last month at Adweek’s Social Media Week event, we caught up with creators and brand executives to discuss the elements of a successful partnership. When it comes to a successful brand partnership with creators, everyone agreed that authenticity is key. “You have to just be cool,” said actor and creator Boman Martinez-Reid. “You need to…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Tiny home auctioned for $1 to support tradies’ mental health
MediaWorks adds new billboards in Tāmaki Makaurau
Indies promote the power of collaboration at IMANZ shindig