CANNES, France — For years, the terms business-to-consumer and business-to-business have helped explain what companies do and how they market themselves. They’ve set boundaries and provided direction. But life has a habit of not conforming to the language people invent to describe it. Things change. Words lose their precision. New ones are needed. Something of…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest
DDB Aotearoa named Agency for the Year for 2024
Mark Marshall Explains How NBCU Delivered a ‘Wicked’ Ad Opportunity at Upfront