Ted Lasso and Fifa Mash-Up Scores Brand Experience and Activation Grand Prix at Cannes

Last year, EA Sports welcomed Ted Lasso into the world of Fifa. Now the unprepared coach of fictional team AFC Richmond just won video game publisher and Apple a Cannes Lions Grand Prix in the Brand Experience and Activation category. Lasso, the fictional star of the Emmy-award winning Apple TV+ series, became a playable character…
Adweek Feed