NZ digital advertising revenue grows by 2.5 percent Q1 2023

The IAB New Zealand has unveiled its most recent report on Digital Advertising Revenue for 2023, presenting a snapshot of Q1 2023 of the New Zealand digital advertising landscape.

The report shows total digital advertising revenue in New Zealand is continuing to climb, reaching $ 488.4 million in Q1 2023, and achieving 2.5 percent growth on the same period in the previous year. 

The data is drawn from the IAB New Zealand’s Digital Advertising Revenue Report released by the IAB New Zealand and Baker Tilly Staples Rodway.

In Q1 2023, channel growth was again led by Classified and Directories, with 17.1 percent growth on the same period in the previous year, followed by Social at 9.0 percent, and Search at 1.9 percent.  

In Q1 2023, within Total Display; Sponsorship and Audio topped Display channel growth on the same period last year, with growth of 61.2 percent and 35.1 percent respectively.  

In the first quarter of 2023, the largest shift in Total Display variance by advertising category, was Travel & Accommodation, recording a year-on-year increase of 89.7 percent, followed by Insurance at 43.0 percent. 

The IAB New Zealand’s quarterly Digital Advertising Revenue Report is compiled from a survey conducted independently by Baker Tilly Staples Rodway on behalf of IAB New Zealand each quarter.

The results reported are considered the most accurate measurement of online advertising revenue since the data is compiled directly from information supplied by companies selling online advertising. All-inclusive, the report includes data reflecting online advertising revenue from 15 New Zealand online publishers across their websites and commercial online services.   

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