Electriclime° and Octagon encourage girls to ‘Play On’ in new film with Standard Chartered Bank and Liverpool FC

Electriclime° have linked up with Octagon to produce a new film for Standard Chartered Bank and Liverpool Football Club’s ‘Play On’ campaign in the lead up to the Women’s World Cup.

The programme is designed to encourage girls to stay in sport in order to help them learn skills like teamwork, leadership and resilience, so they can follow their dreams both on and off the field.

In a category awash with inspirational messages, this campaign manages to find a fresh and truly relatable insight about sport and football; promoting the skills we learn from sport to carry us through life.

Directed by Sydney-based filmmaker Armand De Saint-Salvy, alongside director of photography Campbell Brown, this cinematic piece strips back the fanfare to tell an emotional story about trying and triumph.

Produced by April Koh and Shahn Devendran from electriclimeº, the film was shot in Bangkok in partnership with Thai production house TAPROD, with an endearing CGI character, courtesy of Blockhead VFX, acting as a metaphor for what football and playing sport teaches young women.

The piece merges natural performances, real life experiences and emotional authenticity to connect with the audience, allowing the viewer to be immersed within the story.

You can check out the project here. To read more about electriclime°, click here.

Credits:

Client | ​​Standard Chartered Bank

Agency | Octagon

Creative Director: Dan Harrison

Creative Director: Jonny Watson

Agency Producer: Samantha Dalton

Account Director: David Hawk

Production Company | electriclime°
Director: Armand De Saint-Salvy
DoP: Campbell Brown
Executive Producer: Shahn Devendran
Senior Producer: April Koh
Production Manager: Shaye Guillory
Assistant Producer: Cole Tranter
Creative/BTS: Daniel Marjan
Executive Producer: Michael Ahmadzadeh
Creative Director: Pabz Alexander

Thai Production House | TAPROD
Executive Producer: Kathit Ditapichai
Producer: Warunee Puttitanasuntorn

1st AD: Inthira Sawantrat
2nd AD: Benjarong Netrethai
Production Manager: Jade Salissa Maciag
Transport Coordinator: Napas Morasilpa
Production Assistants: Monthira Thoicome, Vitchukorn Supanuntruek
Account Manager: Achana Klangprapun  
Account Assistant: Jitranon Archwichai
Production Designer: Teeratan Tanatsuttiroj
Art Department: Anusorn Kasamjit
Set Dresser: Chanrit Sangvoramet
Location Manager: Kitisak Trithanyasap
Gaffer: Nikorn Ponperm
Best Boy Gaffer: Udon Khajonchai, Janpen Phluphoem
Key Grip: Pichet Surawangwan
Best Boy Grip: Wai Krasaesom
Grip: Jiravet Narkkerd, Thoedthrrm
1st AC: Sithi Chernaugsorn
2nd AC: Theeraset Phuttarakkit
VDO: Thanapong Phuttarakkit
Casting Director: Thanyatorn Pantusinthu 

Make Up Artist: Hathairat Sriwilai
Hair Stylist: Thanon
Wardrobe stylist: Mittaya Boonkhao & Maria Papandrea
Seamstress: Sharin Srikalla
VFX Supervisor: Brynley Cadman
CEO & Executive Producer: Serge Thimbre
Post Production and VFX: Blockhead VFX
Creative Director: Nigel Mortimer

Executive Producer: Charlotte Plowman
Senior Producer: Briohny Aldersea
Producer: Meg Strange            
Colourist: Yanni Kronenberg
Music Composition: Uncanny Valley
Talent: Maiji Wusuma, Yadalin Tiamsab, Keetapat Pongruea

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